Technology.
The human way
A product isn’t just a collection of features — it’s an ecosystem of user needs, stakeholder expectations, market forces, and strategic goals. My job is to bring all these pieces together in a way that makes sense.
The tech industry is changing — it's not just about keeping up with change, but leading it. At Shift Happened, I help product and tech teams drive the transformation, not just react to it.
Let's drive this shift!
Full-stack product management
Full-stack product management is about bridging business strategy, technology, and UX to drive a product from vision to execution. It’s more than managing a backlog—it’s about deeply understanding users, the market, and the team to deliver real value.
What is product management to me? It's the ability to leverage technology to solve real user problems. I specialize in integrating artificial intelligence into systems to deliver true value and build a competitive edge.
My superpower? Building an ownership mindset within teams. I believe that every team member is not just a contributor, but a co-creator of the product’s success. This approach fosters engagement, accountability, and pride in our shared work.
The best products feel like they were always meant to exist. Well-designed solutions feel natural and intuitive, making their adoption almost effortless. This sense of inevitability and seamlessness is what truly transforms the way people work and live.
✦ I walk the talk
Communication
in action
I talk about what makes product teams tick. My talks equip teams with practical strategies to build better products through customer-centered approaches and empowered team cultures. No jargon, no fluff—just practical ideas you can use.
✦ Making IT click
The power of perspective
Great products happen when business, tech, and users actually make sense together. Business sets the direction, tech brings it to life, and users decide if it’s worth anything. The trick is keeping all three in sync—without losing your mind in the process.
Dealing with business: Survival Guide
Dealing with business – Survival Guide
Have you ever wondered why business is so bad to work with? I'll explain it to you and help you change it. Tried-and-tested methods on building bridges between IT, product and business without the usual drama.
+ Gathering requirements
+ Agile
+ Collaboration
+ Event Storming
Decoding Tech: A Crash Course
Decoding Tech: A Crash Course for Business Minds
How much technical knowledge do you really need to communicate effectively with engineering teams? I'll share my techniques for building technical acumen as a non-technical person working with developers every day.
+ Communication
+ Tech Fluency
+ Delivery
Understanding the person behind the user
Understanding the person behind the user
Go beyond user stories and personas — understand the real people behind them. I explore the motivations, emotions, and contexts that shape user behavior, helping product teams understand why they do what they do.
+ Product Discovery
+ User Research
+ Usability
+ Cognitivie biases
+ Ethics
✦ Reach out!
Product dilemma?
Event invitation? Let me know – we’ll figure something out together!
PeopleLeadershipDevelopersBusinessDesignersProductUsers
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